SKYR IN THE UK
WINNER OF THE EUROPEAN SEARCH AWARDS
Case study / Skyr in the UK
3 min read
WINNER OF THE EUROPEAN SEARCH AWARDS
The campaign won the category “Best local campaign”.
Overview
- Export Icelandic Skyr to new markets
- Introduce Icelandic Skyr to British consumers
- Build brand awareness
- Drive sales
Solution
- Repurposed TV ad into YouTube TrueView campaign
- Ran Google display and search ads
- Delivered advertising messages to specific interest groups and geographic targets
Results
- Brand awareness grew 34%
- Brand interest increased 51%
- 200% higher sales than forecast
Tags
Digital Maturity
Overview
- Export Icelandic Skyr to new markets
- Introduce Icelandic Skyr to British consumers
- Build brand awareness
- Drive sales
Statistics
+34%
Brand Awareness
+51%
Brand interest
200%
higher sales than forecast
Erna Erlendsdóttir
Web & Brand manager
@ MS Iceland Dairies.
Big part of why our campaign was successful.
“We were extremely happy with the campaign and The Engine Iceland. The Engine’s strategy to repurpose the ad we already had to Youtube was substantial. We believe this is a big part of why our campaign was successful. Thor was very attentive to the campaign, he was always making sure everything was working perfectly, adjusting what was needed and made sure that we were using our funds correctly”