Programmatic advertising services

Programmatic advertising is a marketing method that automates buying and selling of online advertising space. But there‘s actually a little more to it than that, and The Engine can implement a programmatic advertising strategy that works for your company.

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What is programmatic advertising?

The market for digital advertising space is run by ad exchanges, which operate computerised auctions that bring together both parties of the transaction, the companies that want to buy ad space and the website owners with digital space to sell.

Programmatic advertising utilises algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms in a split second.

Programmatic advertising also incorporates traffic data and online targeting methods to serve impressions more accurately and efficiently, which means better ROI for advertisers and publishers.

And there is more

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