Case study / Svane
5 min read
In 1937, Ekornes launched Norwegian furniture production’s first trademark: Swan. It is a long way from Svane in 1937 to today, but people’s trust in the brand is just as strong. We have always aimed to be early adopters of new technology and innovative solutions, so that our beds and mattresses will provide the best rest and sleep comfort.
Svane is a Norwegian original, recognized as Norway’s first furniture brand, producing beds and furniture since 1937. With a rich history Svane was losing relevance in the market.
In cooperation with a new marketing team we changed the way they used creatives and how they executed campaigns with focus on branding and pushing traffic to resellers such as Skeidar, Møbelringen and Fagbømbler.
As we did have full control over the purchase funnel our approach was to work more with the upper and mid-funnel. With strong creatives and a clever reach and frequency aimed at the target audience the campaign was very successful.
In short we went from double digit loss in sales to a double digit gain within the first weeks of starting our first initiative and we kept going strong proving that the right creatives and placement backed up with data actually works.
But for us the most important part of this campaign was the renewed faith in the marketing team.
- Increase Brand awareness for Svane and make a turnaround in sales.