Taxback International

supporting over 12000 customers in 12 countries

Case study / Taxback International

5 min read


Established in Kilkenny, Ireland in 1996 by Terry Clune, Taxback International has grown into a world leader in VAT (Value Added Tax) compliance, reclaim and consultancy. We combine innovative technology, deep industry expertise and value-added partnerships to deliver comprehensive VAT solutions for our clients.

Taxback International is an entrepreneurial company, transforming how VAT compliance and recovery is managed. Our integrated VAT platform streamlines a business’s VAT management workflows across VAT compliance, VAT reclaim and payments, giving full visibility and control on a global basis.

Our technology enables the real-time processing of over 10 billion transactions across 180 countries in multiple languages. Our client list is global – working with almost all the Fortune 500 companies (Google, Tesla, Meta, Twitter, IBM). We support over 12,000 customers in 120 countries.

The task

When it comes to marketing, Taxback International (TBI) had, in its  10-year history, focused on events & collateral production. Digital marketing including ABM was unproven as a lead gen tool. TBI approached us to assist them in building a campaign that supported their business goals with a potential marketing automation system with Salesforce and Pardot at the heart of it. 

The approach

Over a period the activity provided important success factors in terms of learnings, moving forward and the immediate impact on the synergy between sales and marketing. The traffic generated was spot on and a strong next step foundation. 

During the campaign over 100 M/LE companies visited, including the ABM focused companies such as Volkswagen, Regus, Telenor, Danske Bank etc proving the value of the effort.


There was a clear TOMA effect – Organic search referrals went up 49.5% from 2,251 to 3,366 YoY, 48% higher than the goal. Visits from targeted countries went up an  average of 86%, 200% higher than the goal.


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The Goals:

    • Increase Organic Search Traffic
    • Increase Leads



Increase Visits from targeted countries


Increase in Organic Search Referrals

And there is more

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